Real results, not just claims

A closer look at how three teams used Pingovo to fix a specific deliverability problem — what they changed, and what it moved.

Wavelength Media

Digital publisher — daily newsletter, 180K subscribers

The challenge

Wavelength Media's subscriber list had grown for three years without ever being cleaned. Bounce rate on the daily send had climbed to 11.4%, and their ESP had flagged the sending domain for review.

The approach

  • Bulk-verified the full 180K-row list via CSV upload, removing invalid, disposable, and role-based addresses in one pass.
  • Switched new signups to real-time single verification at the point of capture, so the list stays clean going forward instead of degrading again.
  • Ran a 2-week warmup on a fresh sending subdomain while the old one recovered, using Pingovo's health-score tracking to confirm inbox placement before moving the full send back over.

The results

11.4% → 0.6%

Bounce rate

+22%

Inbox placement rate

31,000

Invalid addresses removed

"Pingovo gives me all the tools I need to clean my list, send campaigns, and track results in one place — without juggling four different products."
— Priya Sharma, Marketing Manager
Northbound Labs

B2B SaaS — cold outreach for a new product line

The challenge

Northbound Labs needed a brand-new sending domain for a product launch outreach campaign, with zero sending history and no room for a slow start — the launch window was fixed.

The approach

  • Provisioned the new domain's DKIM keys and DNS records automatically on first send, isolating its reputation from their main domain.
  • Ran Pingovo's fleet-mailbox warmup for two weeks before the launch, ramping volume gradually while tracking placement (inbox vs. spam) in real time.
  • Verified the full outreach list before the first send so warmup volume was never wasted on invalid addresses.

The results

96%

Inbox placement at launch

14 days

Time to sending-ready domain

0

Blacklist incidents

"The warmup feature is a game changer. New SMTP accounts were inbox-ready within two weeks, and the health score tracking gives us total peace of mind."
— Rahul Kapoor, Growth Lead
Brightpath Digital

Marketing agency — campaigns for 12+ client accounts

The challenge

Brightpath was manually cleaning CSV exports for a dozen client accounts every month and rebuilding email templates from scratch for each campaign, eating hours of billable time per week.

The approach

  • Standardized every client list through Pingovo bulk verification before each send, replacing a manual spreadsheet-based cleaning process.
  • Built a shared template library with the drag-and-drop builder so campaigns across clients share a base design instead of starting from zero.
  • Used per-campaign open/click analytics to report results back to clients directly from Pingovo instead of a separate reporting tool.

The results

6 hrs/week

Manual cleaning time saved

-40%

Template build time

12

Client accounts consolidated

"Finally one platform for verification, campaigns, and warmup. The analytics are detailed and the template builder saves us hours every week."
— Anjali Verma, Email Marketing Specialist

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