Digital publisher — daily newsletter, 180K subscribers
The challenge
Wavelength Media's subscriber list had grown for three years without ever being cleaned. Bounce rate on the daily send had climbed to 11.4%, and their ESP had flagged the sending domain for review.
The approach
- Bulk-verified the full 180K-row list via CSV upload, removing invalid, disposable, and role-based addresses in one pass.
- Switched new signups to real-time single verification at the point of capture, so the list stays clean going forward instead of degrading again.
- Ran a 2-week warmup on a fresh sending subdomain while the old one recovered, using Pingovo's health-score tracking to confirm inbox placement before moving the full send back over.
The results
11.4% → 0.6%
Bounce rate
+22%
Inbox placement rate
31,000
Invalid addresses removed
"Pingovo gives me all the tools I need to clean my list, send campaigns, and track results in one place — without juggling four different products."