Free email templates for every campaign
Ready-made, responsive email templates for newsletters, promotions, onboarding, events and transactional mail. Pick one, change the copy, personalise it with merge tags, and send — all on a free account.
No credit card required.
Browse email templates by category
Thirty-three categories, so the starting point is usually closer to finished than to blank.
Marketing & promotions
- Promotional
- Sale & discount
- Product launch
- Black Friday
- Cyber Monday
- Sales pitch
- Marketing
Newsletters & content
- Newsletter
- Blog update
- Educational
- Company announcement
- Survey
Lifecycle & onboarding
- Welcome
- Onboarding
- Re-engagement
- Thank you
- Feedback request
Transactional
- Order confirmation
- Shipping confirmation
- Receipt
- Invoice
- Registration confirmation
- Transactional
Events & occasions
- Event invitation
- Webinar
- Birthday
- Anniversary
- Christmas
- New Year
- Valentine's Day
Other
- Abandoned cart
- Job opening
- Donation
And by industry
Templates come in variants written for the way each of these sectors actually sends.
- Agency
- E-commerce
- Education
- Finance
- Healthcare
- Non-profit
- Real estate
- Restaurant
- SaaS
- Startup
- Technology
- Travel
- General
Built to be sent, not just to look good
Responsive out of the box
Every template is built to hold its layout on a phone as well as a desktop client, so you are not fixing a broken two-column grid the night before a send.
Merge tags already wired in
Templates use merge tags like {{first_name}} and {{company}}, and your uploaded column headers are mapped onto them automatically — a "Company Name" column feeds {{company}} without configuration.
Editable two ways
Open any template in the drag-and-drop builder, or go straight to the HTML if you would rather work in code. Both edit the same template.
From template to sent campaign
Pick a template
Filter the library by category or industry and pick the layout closest to what you are sending.
Make it yours
Swap the copy, drop in your logo, and apply your brand colours. No design tool and no HTML knowledge required.
Personalise with merge tags
Add merge tags anywhere in the subject or body and each recipient gets their own version.
Send it
Attach your list, verify it, and send. The unsubscribe link is added automatically at send time.
What comes with the templates
Included on every plan, free included.
Free email templates — frequently asked questions
Yes. The full template library is available on a free Pingovo account, which requires no credit card. You can browse, edit and save templates without paying for anything.
The library ships 40+ templates spanning 33 campaign categories — newsletters, promotions, welcome and onboarding series, abandoned cart, events and webinars, transactional receipts and confirmations, seasonal sends, and more — with variants aimed at 13 industries.
Yes. Every template opens in the drag-and-drop builder, where you change text, images, colours and layout visually. If you do want to work in HTML, the custom HTML editor edits the same template directly.
The templates deliberately carry no baked-in footer. Pingovo appends the real, working unsubscribe link when the campaign sends, which avoids the common failure where a template ships a dead placeholder opt-out link above the working one.
Yes, using merge tags. Tags like {{first_name}} and {{company}} resolve from each recipient’s own data, and Pingovo maps your uploaded spreadsheet columns onto those tags for you.
Yes — newsletter and blog-update layouts are among the 33 categories. Pair one with a subscriber list and you have a recurring newsletter; see the email newsletter software page for how the list side works.
Start from a template, not a blank page
Free account, full template library, no credit card required.