Documentation

Email Campaigns

Email campaigns let you send personalised bulk emails to a verified recipient list, with open and click tracking, smart delivery controls, and detailed analytics.

Creating a campaign

  1. 1
    Go to Campaigns → New Campaign.
  2. 2
    Give the campaign a name and choose or create an email template.
  3. 3
    Add recipients — import from a completed verification job or upload a fresh CSV.
  4. 4
    Choose a sending method: Your SMTP Server or Pingovo Mail (see Sending Methods & Senders).
  5. 5
    Configure sending settings: daily limit, delay between emails, send days, and send window.
  6. 6
    Enable optional features: auto-spread across days, skip risky emails, auto-verify recipients before sending.
  7. 7
    Click Preview to review how the email will look, then Save as Draft or Send.

Campaign states

StateDescription
DraftSaved but not yet started — can be edited freely
ActiveCurrently sending emails according to the schedule
PausedSending is halted — can be resumed at any time
CompletedAll recipients have been processed
FailedSending encountered a critical error (e.g. SMTP misconfiguration)

Sending controls

  • Daily limit — maximum emails to send per day (default: your plan's quota)
  • Delay between emails — pause between each send to mimic human sending behaviour (5–60 seconds)
  • Auto-spread — automatically distribute recipients across multiple days instead of blasting all at once
  • Sending window — restrict sending to specific days of the week and hours of the day
  • Skip risky emails — automatically exclude risky-status recipients to protect deliverability

Tracking

  • Open tracking — a 1×1 transparent pixel is injected into the HTML email body. When the recipient opens the email, the pixel is loaded and the open is recorded.
  • Click tracking — all links in the email body are wrapped with a Pingovo redirect URL. When the recipient clicks, the click is recorded and they are forwarded to the original destination.

Analytics

The campaign detail page shows real-time delivery stats: emails sent, opened, clicked, bounced, and unsubscribed. You can drill into individual recipient statuses and export the full results as CSV.

Still have questions?

Our support team is happy to help. Open a ticket from your dashboard or use the contact form.

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